OVER 177 ITEMS I DO FOR SELLERS

PRE-LISTING ACTIVITIES

1. Make an appointment with the seller for a listing presentation.
2. Send a written or e-mail confirmation of appointment and call to confirm.
3. Review appointment questions.
4. Research all comparable currently listed properties.
5. Find sales activity for past months from MLS and public databases.
6. Research “average days on market” for properties similar in type, price, and location. 
7. Download and review property tax roll information.
8. Prepare “comparable market analysis” (CMA) to establish market value.
9. Obtain a copy of subdivision plat/complex layout.
10. Research property’s ownership and deed type.
11. Research property’s public record information for lot size and dimensions. 
12. Verify legal description.
13. Research property’s land use coding and deed restrictions.
14. Research property’s current use and zoning.
15. Verify legal names of owner(s) in county’s public property records.
16. Prepare a listing presentation package with above materials.
17. Perform exterior “curb appeal assessment” of subject property.
18. Compile and assemble formal files on property.
19. Confirm current public schools and explain their impact on market value.
20. Review listing appointment checklist to ensure completion of all tasks.
21. “By all accounts, the general public is not aware of all the services that agents provide to sellers and buyers during the course of the transaction, probably because most of the important services are performed behind the scenes.”

LISTING APPOINTMENT PRESENTATION

1. Give sellers an overview of current market conditions and projections.
2. Review agent and company credentials and accomplishments.
3. Present company’s profile and position or “niche” in the marketplace.
4. Present CMA results, including comparable sales, current listings and expired.
5. Offer professional pricing strategy based and interpretation of current market conditions.
6. Discuss goals to market effectively.
7. Explain market power and benefits of multiple listing services.
8. Explain market power of Web marketing, IDX, and REALTOR.com.
9. Describe the work the broker and agent do “behind the scenes” and agent’s availability on weekends.
10. Describe an agent’s role in screening qualified buyers to protect against curiosity seekers.
11. Present and discuss a strategic master marketing plan.
12. Explain different agency relationships and determine seller’s preference. 
13. Review all clauses in the listing contract and obtain the seller’s signature.

AFTER LISTING AGREEMENT IS SIGNED

1. Review current title information.
2. Measure overall and heated square footage.
3. Measure interior room sizes.
4. Confirm lot size via owner’s copy of certified survey, if available.
5. Note all unrecorded property lines, agreements, easements.
6. Obtain house plans, if applicable and available.
7. Review house plans, make copies.
8. Order plat map for retention in property’s listing file.
9. Prepare showing instructions for buyers’ agents and agree on showing time with the seller.
10. Obtain current mortgage loan(s) information: companies and account numbers. 11. Verify current loan information with lender(s).
11. Check assumable loan(s) and any special requirements.
12. Discuss possible buyer financing alternatives and options with the seller.
13. Review current appraisal if available.
14. Identify Homeowner Association manager is applicable.
15. Verify Homeowner Association fees with manager-mandatory or optional and current annual fee.
16. Order copy of Homeowner Association bylaws, if applicable.
17. Research electricity availability and supplier’s name and phone number.
18. Calculate average utility usage from the last 12 months of bills.
19. Research and verify city sewer/septic tank systems.
20. Calculate average water system fees or rates from the last 12 months of bills.
21. Or confirm well status, depth, and output from Well Report.
22. Research/verify natural gas availability, supplier’s name, and phone number. 
23. Verify security system, term of service and whether owned or leased.
24. Verify if the seller has a transferable Termite Bond.
25. Ascertain need for lead-based paint disclosure.
26. Prepare a detailed list of property amenities and assess market impact. 
27. Prepare a detailed list of property’s “Inclusions & Conveyances with Sale.”
28. Complete list of completed repairs and maintenance items.
29. Send a “Vacancy Checklist” to the seller if the property is vacant.
30. Explain benefits of Homeowner Warranty to sellers.
31. Assist sellers with completion and submission of Homeowner Warranty application. 
32. When received, place Homeowner Warranty in property file for conveyance at time of sale.
33. Have an extra key made for the lockbox.
34. Verify if property has rental units involved. And if so:
35. Make copies of all leases for retention in the listing file.
36. Verify all rents and deposits.
37. Inform tenants of listing and discuss how showings will be handled.
38. Arrange for yard sign installation.
39. Assist seller with completion of Seller’s Disclosure form.
40. Complete “new listing checklist.”
41. Review results of Curb Appeal Assessment with sellers and suggest improvements for salability.
42. Review results of Interior Decor Assessment and suggest changes to shorten time on market.
43. Load listing time into transaction management software.

ENTERING PROPERTY IN MLS DATABASE

1. Prepare MLS Profile Sheet-agent is responsible for “quality control” and accuracy of listing data.
2. Enter property data from Profile Sheet into MLS listing database.
3. Proofread MLS database listing for accuracy, including property placement in mapping function.
4. Add property to company’s Active Listings.
5. Provide sellers with signed copies of Listing Agreement and MLS Profile Data Form within 48 hours.
6. Take more photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.

MARKETING THE LISTING

1. Create print and Internet ads with seller’s input.
2. Coordinate showings with owners, tenants, and other agents. Return all calls- weekends included.
3. Install electronic lockbox. Program with agreed-upon showing time windows. 
4. Prepare mailing and contact list.
5. Generate mail-merge letters to contact list.
6. Order “Just Listed” labels and reports.
7. Prepare flyers and feedback forms.
8. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions, and availability.
9. Prepare property marketing brochure for seller’s review.
10. Arrange for printing or copying of supply of marketing brochures or flyers.
11. Place marketing brochures in all company agent mailboxes.
12. Upload listing to company and agent Internet sites, if applicable.
13. Mail “Just Listed” notice to all neighborhood residents.
14. Advise Network Referral Program of listing.
15. Provide marketing data to buyers from international relocation networks.
16. Provide marketing data to buyers coming from referral networks.
17. “Special Feature” cards from marketing, if applicable.
18. Submit ads to company’s participating Internet real estate sites.
19. Convey price changes promptly to all Internet groups.
20. Reprint/supply brochures promptly as needed.
21. Review and update loan information in MLS as required.
22. Send feedback emails/faxes to buyers’ agents after showings.
23. Review weekly Market Study.
24. Discuss feedback from showing agents with sellers to determine if changes will accelerate the sale.
25. Place regular weekly update calls to sellers to discuss marketing and pricing. 
26. Promptly enter price changes in MLS listings database.

THE OFFER AND THE CONTRACT

1. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
2. Evaluate offer(s) and prepare “net sheet” on each for the owner to compare.
3. Counsel seller on offers. Explain the merits and weaknesses of each component of each offer.
4. Contact buyers’ agents to review buyer’s qualifications and discuss offers. Fax/deliver Seller’s
5. Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.
6. Confirm the buyer is pre-qualified by calling the loan officer.
7. Obtain pre-qualification letter on buyer from loan officer.
8. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
9. Prepare and convey any counteroffers, acceptance, or amendments to the buyer’s agent. 
10. Fax copies of contract and all addendums to closing attorney or title company. 
11. When an Offer-to-Purchase contract is accepted and signed by the seller, delivered to the buyer’s agent.
12. Record and promptly deposit buyer’s money into an escrow account.
13. Disseminate “Under-Contract Showing Restrictions” as seller requests.
14. Deliver copies of fully signed Offer to Purchase contracts to sellers.
15. Fax/deliver copies of Offer to Purchase contract to the selling agent.
16. Fax copies of Offer to Purchase contract to lender.
17. Provide copies of signed Offer to Purchase contract for office file.
18. Advise sellers in handling additional offers to purchase submitted between contract and closing.
19. Change MLS status to “Sale Pending.”
20. Update transaction management program to show “Sale Pending.”
21. Review buyer’s credit report results-Advise seller of worst- and best-case scenarios.
22. Provide credit report information to the seller if property is to be seller financed. 
23. Assist buyers with obtaining financing and follow up as necessary.
24. Coordinate with lenders on discount points being locked in with dates. 
25. Deliver unrecorded property information to the buyer.
26. Order septic inspection, if applicable.
27. Receive and review septic system reports and access any impact on sale. 
28. Deliver a copy of septic system inspection report to lender and buyer. 
29. Deliver well flow test report copies to lender, buyer, and listing file. 
30. Verify termite inspection ordered.
31. Verify mold inspection orders, if required.

TRACKING THE LOAN PROCESS

1. Confirm return of verifications of deposit and buyer’s employment.
2. Follow loan processing through to the underwriter.
3. Add lenders and other vendors to the transaction management program so agents, buyer and seller can track progress of sale.
4. Contact the lender weekly to ensure processing is on track.
5. Relay final approval of buyer’s loan application to seller.

HOME INSPECTION

1. Coordinate buyer’s professional home inspection with seller.
2. Review home inspector’s report.
3. Enter completion into a transaction management tracking software program.
4. Explain the seller’s responsibilities of loan limits and interpret any clauses in the contract.
5. Ensure seller’s compliance with home inspection clause requirements.
6. Assist sellers with identifying and negotiating with trustworthy contractors for required repairs.
7. Negotiate payment and oversee completion of all required repairs on the seller’s behalf, if needed.

THE APPRAISAL

1. Schedule appraisal.
2. Provide comparable sales used in market pricing to appraisers. 
3. Follow up on appraisal.
4. Enter completion into a transaction management program.
5. Assist the seller in questioning the appraisal report if it seems too low.

CLOSING PREPARATIONS AND DUTIES

1. Make sure the contract is signed by all parties.
2. Coordinate closing process with buyer’s agent and lender.
3. Update closing forms and files.
4. Ensure all parties have all forms and information needed to close the sale.
5. Select location for closing.
6. Confirm closing date and time and notify all parties.
7. Solve any title problems (boundary disputes, easements, etc.) or in obtaining death certificates.
8. Work with the buyer’s agent in scheduling and conducting the buyer’s final walkthrough prior to closing.
9. Research all tax, HOA, utility and other applicable prorations.
10. Request final closing figures from the closing agent (attorney or title company).
11. Receive and carefully review closing figures to ensure accuracy.
12. Forward verified closing figures to the buyer’s agent.
13. Request a copy of closing documents from the closing agent.
14. Confirm the buyer and buyer’s agent received title insurance commitment.
15. Provide “Homeowners Warranty” for availability at closing.
16. Review all closing documents carefully for errors.
17. Forward closing documents to absentee sellers as requested.
18. Review documents with a closing agent (attorney).
19. Provide earnest money deposit from escrow account to closing agent.
20. Coordinate closing with the seller’s next purchase, resolving timing issues.
21. Have a “no surprises” closing so that the seller receives a net proceeds check at closing.
22. Refer sellers to one of the best agents at their destination, if applicable.
23. Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.
24. Close out listing in transaction management program.

FOLLOW-UP AFTER CLOSING

1. Answer questions about filing claims with Homeowner Warranty company, if requested.
2. Attempt to clarify and resolve any repair conflicts if the buyer is dissatisfied.
3. Respond to any follow-up calls and provide any additional information required from office files.